We’ve united New Zealand’s most preferred EFTPOS provider with a global leader in commerce technology. We're bringing the power of world-class innovation, backed by the same team that provides our industry-leading 24/7 local service.
Download the document containing the brand guidelines for Shift4, including logo usage, colours, fonts and best practices.
Shift4 (formerly Smartpay) is part of a global team of 6,000 across 65 countries on six continents, providing end-to-end POS, Payments, and eCommerce solutions. Shift4 processes over $260 billion in annual transaction volume, handling more than 3.5 billion transactions for over 200,000 businesses, including 40,000 in Australia and New Zealand, by boldly redefining commerce and simplifying complex payment ecosystems.
This move allows us to give customers "the best of both worlds." Merchants gain access to Shift4's global payment infrastructure and state-of-the-art products while receiving the industry leading 24/7 support from the same New Zealand team.
Right away! We officially rebranded on 24th Feb 2026. We kindly ask all partners to update our logo and company description on your websites, partner directories, and marketing materials as soon as possible to ensure brand consistency for our mutual customers.
No. Your current technical integration with our payment gateway and terminals remains fully functional and unchanged. While our brand identity has evolved, our core APIs and connectivity standards continue to provide the same reliable performance your customers expect. We will be in touch if there are any updates or changes.
To help with customer recognition, we recommend using the phrasing "Shift4 (formerly Smartpay)" for the first 3–6 months. This ensures that users familiar with the Smartpay name understand they are still working with the same trusted local team.
Yes! We are continuing our referral programs with the same rewards. If anything changes, we will let you know. You can use the referral landing page or your unique referral link to submit a referral form to us. Our program manager will be in touch to inform you about successful referrals.
Your point of contact will remain the same as before! Alternatively, you can contact our Partnerships Manager, Amanda Frith on amanda.frith@shift4.com.
